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LSN Mobile Local News App Passes 5 Million User Mark Print E-mail
Monday, 16 May 2011 12:41
One of our most popular products we've developed for our customers are the iOS/Android/BlackBerry "Local News" apps for LSN Mobile. Here's the most recent news, by way of LSN Mobile's press release:
LSN Mobile Local News App Passes 5 Million User Mark

Popularity of app points to explosive growth of mobile market and consumer thirst for targeted, up-to-the-minute local info

NEW YORK CITY, May 11, 2011 - LSN Mobile, which owns and operates the nation's largest mobile news network, reports that its local news app for iPhone, Android and BlackBerry® has been downloaded more than 5 million times since it was introduced in 2009, making it one of the top-ranked, no-cost news apps available. That means one in every 60 U.S. households has accessed the app to glean local content. Local News, Weather and More provides consumers with breaking news, weather information, gas prices, flight statuses, sport scores and other information from their local regions. The app pulls content via the websites of consumers' local news affiliates. 

"The number of downloads of Local News, Weather and More shows how much people want and need local content," said Lee Durham, CEO of LSN Mobile. "News, weather, entertainment, gas prices - all of those are things that consumers want to know about every day, on their own time, and they want to know about them from a reliable local source." 

The milestone points not only to the significance of mobile media and the growth of the overall mobile application market, but also to the ever-increasing importance of getting timely content delivered in the context of consumers' local regions. The milestone also points to the importance of mobile marketing and its increasing significance as a way to engage local consumers. 

The rapid uptake of mobile devices is partly responsible for the trend. Recent numbers from the Pew Research Center's Internet & American Life Project ("How mobile devices are changing community information environments") show that nearly half of all American adults get at least some of their local news and information from their smartphone or tablet devices - and even though local news and information apps are just taking hold, 11 percent of the population already reports using mobile apps to keep up-to-date on local news. 

The trend of consumers accessing local sources of information is driven in part by events that are specific to local regions, but it also is greatly impacted by events of national and even global significance. For example, LSN Mobile reported 24 million page views of its localized mobile websites in a single day recently when severe storms hit areas in the south - a record for the company. But LSN Mobile also said more than 5.2 million text alerts in just one day were sent from its mobile app when the U.S. government announced that Osama bin Laden had been killed. 

"When events like bad weather or globally significant news events hit, people are turning to their mobile devices to keep up on the latest alerts," Durham said. "What keeps them coming back is the access to all the rich content that surrounds that news. People want a trusted local source to deliver the information that's important to them, and if they get that they will continue to return to that source for all their information needs." 

LSN Mobile has grown significantly since the company was founded in 2001. The company powers mobile websites for more than 250 TV operating groups including ABC, Telemundo, Post-Newsweek Stations, Hearst, Local TV LLC and Nexstar and has built more than 500 branded apps for each of its news affiliates. Last year the company managed more than 2,000 mobile marketing campaigns for those outlets. The firm consistently delivers more than 400 million mobile page views per month and more than 30 million unique visitors per month to the sites it powers. In addition, LSN Mobile pushes about 20 million breaking news text alerts monthly that carry branding for 130 advertisers. 

About LSN Mobile, Inc.
LSN Mobile, headquartered in Atlanta, Georgia, is a mobile media and marketing company that enables local media and brand advertisers to extend their reach to the mobile consumer market via their handset. LSN Mobile has the nation's largest network of local television news content, in both English and Spanish, currently offering news, weather, sports and more to more than 30 million unique mobile users per month. LSN Mobile also enables companies to rapidly deploy direct mobile marketing campaigns to mobile users via text messaging, rich media content, and interactive mobile marketing campaigns across all wireless carriers and handsets. LSN Mobile's "Local News, Weather and More" mobile apps for Android, iPhone, and BlackBerry platforms are among the top ten free downloadable local news applications.


Munchkin Level Counter for Android Released Print E-mail
Monday, 28 March 2011 13:25

Heynow Software is pleased to announce the release of the Munchkin Level Counter app we wrote for Steve Jackson Games. You can read the article about it here at the Daily Illuminator.


The app is available in the Android Market right here: Munchkin Level Counter.

Fretlight Studio v4.5 is Released Print E-mail
Monday, 01 November 2010 00:00

We've been doing the Mac software for our friends over at Optek Music Systems since 2008. In 2010, we started maintaining their Windows desktop software too. Here's Optek's press release for the Fretlight Studio for Windows v4.5 release:



Announcing Fretlight Studio 4.5 Advanced Learning Software for Fretlight Guitar Users

All Fretlight® guitars now come complete with the updated Fretlight Studio 4.5 software. The software allows a user to watch Fretlight music videos while lighting up their Fretlight guitar so they may learn chords, scales, play songs, take video lessons, or improvise a solo.

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Reno, NV (PRWEB) November 1, 2010

All Fretlight® guitars now come complete with the updated Fretlight Studio 4.5 software. The software is included with the purchase of a Fretlight guitar and is also available for free download on the company’s website for those who already own a Fretlight. Fretlight Studio 4.5 is available for PC users and is compatible with Windows 7, Vista and XP. The software allows a user to watch Fretlight music videos while lighting up their Fretlight guitar so they may learn chords, scales, play songs, take video lessons, or improvise a solo.

Fretlight Studio 4.5 offers the following upgrades from the previous 4.2 version:

  • New launcher screen interface
  • Quicker launch times for tasks
  • Improved navigation
  • Improved file system for searching and playing Fretlight videos
  • Auto renaming of .mid files
  • Improved file type designation -- ability to click on file and launch player


“We are constantly searching for ways to make our products and programs better and more user-friendly. It’s important for our customers to be able to use their Fretlight Guitar and Fretlight Studio software without feeling overwhelmed with the technology,” Rusty Shaffer, CEO of Optek Music Systems, Inc., said. “We’ve designed the software to truly be plug and play.”

To download your free version of Fretlight Studio 4.5 visit http://www.fretlight.com/software/pc/

Optek Music System, Inc. was founded in 1988 and is based in Reno, Nev. Developers of the Fretlight® Guitar, this privately-held company, manufactures and distributes six-string electric guitars that utilize a truly revolutionary patented technology through its interactive light system that allows the player to learn the guitar quicker and with better retention. Notes, scales, chords, progressions, lessons, songs, riffs and more are easily accomplished through its Video Player software. Additionally, Optek produces and sells educational products available online, through its distributors and exclusive partnerships. Optek has many U.S. and international patents as well as patents pending for its interactive guitar learning systems and musical instrument manufacturing designs.

We're Hiring! Print E-mail
Monday, 11 October 2010 20:31

We've got openings for a couple of software engineers. Visit our Jobs page for the details.

Local News for Blackberry v1.0 Released Print E-mail
Thursday, 03 June 2010 10:53

The BlackBerry app "Local News" we built for our client LSN Mobile has been released to the public. Here's LSN Mobile's press release for it:

LSN Mobile Announces BlackBerry® App for Local Mobile News;
First Company to Offer More Than 250 Local TV Mobile Apps

LSN Mobile's individually branded mobile apps help local broadcasters deliver a richer mobile experience and allow advertisers to better engage consumers

Atlanta - June 3, 2010 --LSN Mobile, with the nation's largest network of local TV news content for mobile users, announced today the availability of its "Local News Weather and More" mobile app for BlackBerry® that aggregates news and information from more than 250 local TV stations. Consumers can access local breaking news, video clips, weather, sports scores, school closings and more from LSN Mobile's network of local media which includes ABC, NBCU-Telemundo, Cox Television, McGraw Hill, Raycom, Local TV and many more. In addition, the company announced that it is the first mobile media and marketing company to showcase more than 250 individually branded mobile applications for local TV stations across the U.S.

LSN Mobile recently announced the availability of its mobile applications for iPhone and Android. With the addition of BlackBerry applications on select models, LSN Mobile reaffirms its leadership position as the country's largest provider of mobile services to local TV stations. LSN Mobile's apps are available at no cost.

"By providing individually branded mobile apps for local stations, LSN Mobile is helping broadcasters extend their offering to their viewers and making it easier for viewers to receive the local news they want, anytime and anywhere," said Lee Durham, CEO of LSN Mobile. "In addition, LSN Mobile's apps create more opportunities for local advertisers and consumers to interact with each other," he said.

LSN Mobile's apps work using the company's media-to-mobile platform that aggregates and delivers news and other content. The applications are downloaded to a mobile phone which pulls news and content categories that are updated in real time. Individually branded apps use a combination of information provided by the TV station (news, video, slideshows, etc.) and content provided directly from LSN Mobile (sports scores, movie times, flight info, etc.).

LSN Mobile's Local News, Weather and More app includes the following features: Features for Broadcast Affiliates & Advertisers

  • Style options for look and feel of local affiliates' sites
  • Ability to add content through a Web call within the application. This way, when new features are added, the user does not have to download a new version each time
  • Affiliate branding during the interstitial loading pages
Features for Consumers
  • Ability for users to get news from their local TV station
  • Streaming video that can be played at any connection speed
  • Slideshows with captions
  • News that is time-stamped for up-to-date information
  • Weather (including radar and severe weather warnings)
  • Sports (including scores and news for both professional and college sports)
  • Flight tracker
  • Lottery information
  • Horoscope information
  • Movie show times
  • Gas content
  • News pages that allow previews by category
  • News stories that can be browsed via "next" and "previous" buttons
LSN Mobile gives local properties a new voice for disseminating news through its proprietary media to-mobile platform and the ability to boost ad revenue through its marketing-to-mobile platform. The company features local media content in all 210 DMAs and on every major U.S. carrier. Additionally, LSN Mobile gives advertisers extensive opportunities to reach mobile subscribers where and when they want to be reached. As one example, LSN Mobile sends more than 10 million permission-based SMS news alerts each month, each of which contains an advertiser position.


Consumers want their news anytime, anywhere, and LSN Mobile, with its local media-to-mobile platform, delivers with 200 million page views and 35 million unique visitors a month. 

Snapshot of Media Coverage:

LSN Mobile Debuts Local BlackBerry App
TV News Check
June 3, 2010

LSN Launches Local News Blackberry App
Broadcasting & Cable
June 3, 2010

LSN Mobile Announces BlackBerry® App for Local Mobile News; First Company to Offer More Than 250 Local TV Mobile Apps
June 3, 2010

LSN Expands Apps to RIM Platform
Opus Research / Internet2Go
June 3, 2010

LSN Mobile Announces BlackBerry® App for Local Mobile News
June 3, 2010

Magid Morning Facts™
June 3, 2010

BB Bulletin
June 3, 2010

LSN Mobile Announces BlackBerry® App for Local Mobile News
June 3, 2010

LSN Mobile launches app for news on BlackBerry devices
June 3, 2010

LSN Mobile Debuts Local BlackBerry App
June 4, 2010

Around the Net In Media: LSN Mobile Debuts Local BlackBerry App
June 4, 2010

LSN Mobile Debuts Local BlackBerry App
June 4, 2010

Around the Net In Media: LSN Mobile Debuts Local BlackBerry App
June 4, 2010

Around the Net in Media: Media Futures
June 4, 2010



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